Content marketing is one of the most effective ways to demonstrate a law firm’s greatest strengths, especially in complex, niche areas of law.
Co-founder and managing partner Sandra Cohen explains why in her latest Q&A with Today’s Managing Partner, which offers practical advice for developing an authentic content strategy and empowering attorneys to share insights in a way that feels natural and sustainable. She demonstrates why junior lawyers shouldn’t wait for “groundbreaking” insights to start writing — and how even common client questions can become compelling content.
“When you show that you care about what clients are worried about, it helps bring your firm’s capabilities to potential clients who are researching their options,” Sandra said. “And over time, this library of content creates a searchable knowledge base that draws prospects to your firm when they’re seeking answers to specific legal questions.”
Read the Q&A for actionable guidance on content marketing and subscribe to the firm’s Insights blog to stay ahead of trends in executive compensation and employee benefits law.